Terms of Service

1. Agreement to Terms

By accessing or using Primer (operated by WISE PEOPLE SRL), you agree to be bound by these Terms of Service. If you disagree with any part of these terms, you may not access the service.

2. Description of Service

Primer is a salon management platform providing booking, scheduling, client management, point of sale, and business analytics tools for beauty and wellness businesses. We offer both free and paid subscription plans.

3. User Accounts

• You must provide accurate, complete information when creating an account
• You are responsible for maintaining the security of your account
• You must notify us immediately of any unauthorized access
• You must be at least 18 years old to use this service
• One person or legal entity may maintain only one account

4. Subscription & Payments

Free Trial

We offer a free trial period. No credit card is required to start. You may cancel at any time during the trial.

Paid Subscriptions

• Subscriptions are billed monthly or annually
• Payments are processed securely via Stripe
• Prices are subject to change with 30 days notice
• Refunds are handled on a case-by-case basis

5. Acceptable Use

You agree not to:

• Use the service for any illegal purpose
• Violate any laws or regulations
• Infringe on intellectual property rights
• Transmit harmful code or malware
• Attempt to gain unauthorized access to our systems
• Resell or redistribute the service without permission
• Use the service to send spam or unsolicited messages

6. Third-Party Platform Compliance

When using features that integrate with third-party platforms, you agree to comply with their terms:

• Meta Platform Terms: WhatsApp features are subject to the Meta Platform Terms and WhatsApp Business Terms of Service. By using WhatsApp messaging through Primer, you agree to comply with Meta's policies including their Acceptable Use Policy and Commerce Policy.
• Twilio Terms: SMS and WhatsApp messaging is provided via Twilio. Use is subject to Twilio's Acceptable Use Policy.

Violation of third-party platform terms may result in suspension of related features and potential account termination.

7. Directory Listing and Ranking

Primer publishes directory pages by city and category, where salons are listed one under another. The same ordering applies to every listed salon, whether or not it uses Primer, whether or not it holds a paid subscription, and whether or not it has claimed its row.

The FIRST ranking parameter is how many of a customer's questions the row can answer: published opening hours, a price, verified reviews, online booking, a page of its own. Each is a fact shown publicly on the row and one any listed salon can come to publish; no position is for sale and no payment changes the order. The second parameter, which orders rows publishing the same amount, is the confidence score computed over the salon's review data: the lower bound of the 95% Wilson score interval on the average rating and the review count. Tie-breaks, in this order: higher review count, then alphabetical order of the name, then the internal identifier. Rows that publish nothing beyond a name, an address and a phone have nothing to be ordered by: they appear in a separate, labelled block at the end of the list, in alphabetical order. A salon with no review data stays in the main list for as long as it publishes its opening hours, a price or any of the other facts above.

The relative importance of those parameters: the first parameter decides the group — how many of a customer's questions the row can answer — and the confidence score orders only the rows that answer the same number; the tie-breaks apply where two scores are exactly equal. We use the Wilson lower bound rather than a plain average rating, because a salon with 5.0 from 2 reviews does not carry the evidence of a salon with 4.9 from 800; this is a product decision, declared as such, not a measurement of actual service quality. Of opening hours and price, only WHETHER the row publishes them counts, never what they are: their values, the duration of the services, time on the platform, appointment volume and commercial activity — no other parameter enters the comparison.

No remuneration, direct or indirect, influences the order. We do not sell list positions, and there is no paid placement, no paid promotion and no other way for a salon to obtain a better position by paying for anything. The criterion is a property of the row: any listed salon can satisfy it, with no commercial relationship with us. Primer client status is not itself a ranking parameter: the comparison does not read whether a salon uses Primer. What it reads are the facts published on the row, and a salon using Primer publishes, by construction, more of them (price, duration, full opening hours, earliest free slot) — so such a row can rise, exactly as any other listed salon that comes to publish the same facts can, without paying for anything. It removes nothing from anybody else's row.

The full description of the parameters, including where the review data comes from, is public: How we rank salons

8. Intellectual Property

The service and its original content, features, and functionality are owned by WISE PEOPLE SRL and are protected by international copyright, trademark, and other intellectual property laws. Your data remains your property.

9. Data & Privacy

Your use of the service is also governed by our Privacy Policy. By using Primer, you consent to the collection and use of information as described therein.

10. Service Availability

We strive for 99.9% uptime but do not guarantee uninterrupted service. We may perform maintenance with reasonable notice. We are not liable for temporary service interruptions.

11. Limitation of Liability

To the maximum extent permitted by law, WISE PEOPLE SRL shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from your use of the service.

12. Termination

We may terminate or suspend your account at any time for violations of these terms. You may terminate your account at any time through account settings or by contacting us.

13. Governing Law

These terms shall be governed by the laws of Romania. Any disputes shall be resolved in the courts of Cluj-Napoca, Romania.

14. Changes to Terms

We reserve the right to modify these terms at any time. We will notify users of significant changes via email or in-app notification. Continued use after changes constitutes acceptance.

15. Contact

For questions about these Terms, contact us: