About Primer
We're building the operating system for modern salons. Our mission is to help beauty professionals focus on what they do best—making people feel amazing.
Our Story
Primer was born from a simple observation: salon owners spend more time managing their business than doing what they love. Between juggling bookings, managing staff schedules, tracking inventory, and handling payments, the passion that started their business often gets buried under administrative work.
We set out to change that. Built by people who understand the beauty industry, Primer is designed to handle the complexity of running a salon so you can focus on your craft and your clients.
Our Values
Simplicity First
We believe powerful software shouldn't be complicated. Every feature is designed to be intuitive.
Customer Obsessed
Your success is our success. We listen, learn, and iterate based on real salon needs.
Global Mindset
Beauty is universal. We support multiple languages and currencies to serve salons worldwide.
Trust & Security
We treat your data with the utmost care. GDPR compliant and secure by design.
Company Information
- Legal Name
- WISE PEOPLE SRL
- Registration Number
- J12/4040/2023
- Tax ID (CUI)
- 48834175
- Administrator
- Mihaila Claudiu
- Registered Office
- Calea Turzii 188 L, Et. 2, Ap. 13, Cluj-Napoca, Cluj, 400495, Romania
- Phone
- +40 750 486 944
- hello@primer.tech
- Business Activity
- CAEN 6201 - Custom Software Development
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