Your Salon's new Co-Founder.
You opened a salon to be free. We built the system that gives you leverage, ownership, and time.
You opened a salon to be free.
Now you're trapped.
Whether you came from the chair or the boardroom, running a salon is harder than anyone told you.
The Marketplace Trap
You're on Fresha, Booksy, or Treatwell. You pay to acquire customers, then hand them a menu of your competitors. One bad experience with a stylist, and they're gone—booking with the salon next door through the same app.
The Time Vortex
You thought you'd work less as an owner. Instead, you're managing schedules, chasing inventory, handling no-shows, processing payments, and still trying to take clients. Your 'business' runs you.
The Staff Journey
They start as employees, then want commission, then higher commission, then chair rental. Every stage costs you more until they leave—taking their clients with them. And you have no leverage.
Flying Blind
Who are your best customers? Which services are most profitable? Why did that client stop coming? You don't know because you don't have a system. You're making decisions based on gut feeling.
I built Primer because I lived these problems every day. This isn't software designed by engineers who never ran a salon—it's the system I wished I had from day one.
Claudiu Mihaila
Founder & Salon Owner
Stop renting your customers.
Own them.
Marketplaces treat your customers as theirs. Every booking is a chance for them to leave.
| Marketplaces Fresha, Booksy, etc. | Primer Your Operating System | |
|---|---|---|
| Customer ownership | | |
| Booking website | | |
| Customer data | | |
| Customer messaging | | |
| Loyalty program | | |
| Staff management | | |
| Inventory tracking | | |
| POS integration | | |
| Multi-location | | |
| Commission on bookings | | |
Everything you need.
Nothing you don't.
Booking is just 10% of what we do. Primer handles your entire operation so you can focus on what matters: your craft and your customers.
Your Website, Your Domain
Your brand, your domain, your customers. Beautiful, fast websites in 8 customizable templates. Multi-language support for 6+ languages.
WhatsApp Integration
Every confirmation starts a relationship. Reminders, offers, and loyalty updates—all through WhatsApp. Your customers, your conversation.
Loyalty System
Points that customers can transfer and share. Turn word-of-mouth into your best marketing channel. Reward loyalty, incentivize referrals.
Staff Management
Employee, commission, or chair rental—handle every arrangement. Track the entire staff journey. Generate contracts automatically.
Inventory Automation
Scan products as they're used. Automatic reorder lists by distributor. No more counting, no more shortages, no more waste.
Integrated POS
Connected to your cashier. One tap to print receipts. Accept all payment methods. Everything synced to your dashboard.
Business Intelligence
Know everything: customer lifetime value, service profitability, staff performance, booking patterns. Make decisions with data, not guesses.
Multi-Location
Manage all your locations from one dashboard. Unified reporting, centralized control, consistent experience across every salon.
Staff Check-In/Out
QR code-based attendance tracking. Legal compliance made simple. Automatic timesheets, no paperwork.
Staff Mobile App
Your team manages their own schedule, availability, and clients. Delegate without losing control.
Distributor Network
Access exclusive deals from partnered distributors. Reorder products with one click. Everything in your existing dashboard.
Chair Rental Revenue
New business model: charge marketing fees for new clients you bring to chair renters. Track everything, earn from every referral.
Finally, leverage in
staff negotiations.
Every stylist follows the same 5-year journey: employee → commission → higher commission → chair rental → leaving with your clients.
Track everything
Know exactly which clients belong to the salon vs. which ones the stylist brought. Phone numbers don't lie.
New revenue model
When stylists rent a chair, charge a marketing fee for new clients you provide. First appointment? You earn 50%.
Sell positioning
Website positions are valuable. Staff can pay for better placement. Those who bring you more profit get promoted.
Automatic contracts
Every arrangement documented. Commission rates, chair rental terms, marketing fee structures—all generated automatically.
The Staff Journey
- 1
Employee
Fixed salary
Full - 2
Commission
% of revenue
High - 3
Higher Commission
Negotiated %
Medium - 4
Chair Rental
Fixed rent
Low - 5
Chair Rental + Marketing Fee
Rent + referral income
BalancedNEW
Trusted by salon owners
who get it.
"Finally, I know exactly what's happening in my business. Customer lifetime value, staff performance, inventory levels—all in one place."
Maria S.
Hair Salon Owner
"We stopped losing clients to Fresha the moment we launched our own booking site. Same customers, but now they're ours forever."
Alex T.
Barbershop Owner
"The WhatsApp integration alone is worth it. Every booking starts a conversation. Our customer retention doubled in 6 months."
Sophie L.
Beauty Spa Owner
One price. Everything included.
No commission, ever.
Unlike marketplaces that take up to 30% of every booking, we charge a flat monthly fee. Your revenue stays your revenue
Professional
per location
- Your own booking website
- Unlimited staff & customers
- WhatsApp integration
- Loyalty & rewards system
- Full analytics dashboard
- Inventory management
- POS integration
- Staff mobile app
- Multi-language support
- 0% commission on bookings
No credit card required
Running multiple locations or a franchise? Contact us for enterprise pricing
Common questions
How is Primer different from Fresha or Booksy?
Marketplaces own your customer relationship. When someone books through Fresha, they see your competitors too. With Primer, you get your own website on your own domain where customers only see your salon. Plus, we don't take any commission on bookings—just a flat monthly fee.
Can I migrate my existing customers?
Absolutely. We'll help you import your customer database from any platform. Your existing clients will have accounts ready on your new site. We handle the technical migration so you don't lose a single relationship.
What about my existing booking platform?
Many salons run both in parallel during transition. You can redirect customers from aggregators to your own site with a small discount incentive. Over time, you build direct relationships and reduce dependency on platforms that charge commission.
How does the WhatsApp integration work?
When a customer books, they verify with their phone number and receive confirmation via WhatsApp. This starts a conversation thread you own. You can send appointment reminders, offers, loyalty updates—anything. It's a direct line to your customer, not through a third-party app.
What if I have multiple locations?
Multi-location is built into the architecture. One dashboard to manage all locations, unified analytics, and a single website that lets customers choose their preferred location. Each additional location is €49/month with volume discounts available.
Do I need technical knowledge to set this up?
Not at all. Choose a template, pick your colors, add your services and staff—you'll be live in under an hour. If you want a custom domain, we handle the setup. And our support team is here to help with anything.
What happens to my data if I cancel?
Your data is always yours. If you decide to leave, we'll export everything—customer database, appointment history, analytics—in standard formats you can take anywhere. No lock-in, no hostage situations.
Ready to own your salon business?
Join salon owners who stopped renting their customers and started building real relationships. Your 14-day free trial includes everything—no credit card required.
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